Our fragrant journey began in the little shop on Locke in 2002 which prompted us to begin making our own brand of natural Apothecary products for Bath & Home. Naturalistic scents that trigger poignant memories and transport us. Pure stands by it's 6-free philosophy: Petroleum-free, SLS-free, Paraben-free, Phthalate-free, synthetic dye-free and cruelty-free. Our scents are a blend of essential oils and perfume-grade fragrance oils that fully comply with RIFM standards. Our ingredients are sourced from suppliers who embody our core values. Small-batch and proudly handmade with love. Our wish is to spread light and ignite a fragrant journey.

Visit us at our newest iteration in Dundas, many of you did not know that we opened another Pure shortly after closing on Locke Street. We saved all our favourite pieces and just like that, it seemed as though Pure had a baby! We affectionately refer to her as Petite Pure. 1 East Street N, Unit A in Dundas.